Music Industry Essentials: Promotion and Branding for Artists

Learn how to promote and brand yourself as an artist with strategies built for today’s music economy. In this practical course from The City Connection Magazine, you’ll develop a clear artist identity, create an efficient promotion plan, and strengthen your online presence to attract listeners, booking opportunities, and partnerships across Hampton Roads and beyond. You’ll also learn how to package content for media-friendly distribution, collaborate with platforms and communities, and measure what’s working so you can scale. By the end, you’ll have a ready-to-use branding blueprint, a launch-ready promo calendar, and a simple workflow for consistent growth through socials, newsletters, events, and direct-to-fan touchpoints.